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Insurance Institute of East Africa
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Overview

It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high pressure, joke-telling sales person has disappeared. In his place is a new generation of sales professionals: highly trained and well groomed, with the characteristics of honesty, trustworthiness, and competence.

Today’s top salespeople are in the business of identifying needs and persuading potential customers to respond favorably to an idea that will result in mutual satisfaction for both the buyer and the seller. They do this in a way which puts the customer first, fully knowing that when they meet the customers’ needs, sales will follow.

Learning Outcomes

After you complete this course, you will be able to:

  • Explain and apply concepts of customer focused selling.
  • Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
  • Apply success techniques to get the most out of your work.
  • Understand productivity techniques to maximize your use of time.
  • Identify ways to find new clients and network effectively.

Course Outline

  • 6.1: Essential Skills
  • 6.2: Consultative Selling
  • 6.3: Customer Focused Selling

  • 7.1: The Sales Cycle
  • 7.2: Initiate
  • 7.3: Build
  • 7.4: Manage
  • 7.5: Optimize

  • 8.1: The Power of Your Mind
  • 8.2: Professionalism

  • 12.1: Enhancing Your Sales
  • 12.2: Our Values
  • 12.3: Making Connections

  • 14.1: Finding New Clients
  • 14.2: Networking

Price: US$185


Course Features
  • Modules 16
  • Duration 3 Weeks
  • Content Type Text & media
  • Assessment Yes
  • Pass Percentage 70%
  • Certificate Yes
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Insurance Institute of East Africa

Insurance Institute of East Africa
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Insurance Institute of East Africa
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