Overview
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. You will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. The course also explores some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
Learning Outcomes
After you complete this course, you will be able to:-
- Describe the value of social media to your marketing plan
- Create and launch a social media marketing plan
- Select the right resources for a social media marketing team
- Define how to use social media to build an internal community
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about specialty sites and social medial management tools
- Stay on top of social media trends and adjust your plan as the online world evolves
Course Outline
- 2.1: What is Social Media?
- 2.2: Pre-Assignment Review
- 3.1: The Five P’s and Social Media
- 3.2: Exercise Your Muscle
- 4.1: Things to Think About
- 4.2: Utilization Guidelines
- 4.3: Expanding Your Digital Presence
- 4.4: What’s the Value?
- 5.1: Building the Team
- 5.2: The Community
- 6.1: Does it Mean Everyone is Online All the Time?
- 6.2: Make it Work
- 7.1: Useful Metrics
- 7.2: Understanding Metrics
- 9.1: That’s Not Good!
- 9.2: Get Smart
- 10.1: Getting Started
- 10.2: Building Your Community
- 10.3: Taking it Further
- 11.1: LinkedIn Essentials
- 11.2: Setting Up Your Account
- 11.3: Getting Connected
- 12.1: Tweeting
- 12.2: Making it Memorable
- 12.3: Using Lists
- 13.1: Should I Be Blogging?
- 13.2: Blog Rules
- 13.3: Help People Find You
- 13.4: What Will I Write About?
- 13.5: Planning Your Blog
- 13.6: Vlogs and YouTube
- 16.1: Pulling Everything Together
- 16.2: Preparing for Delivery or Upgrade
Price: US$185
Course Features
- Modules 17
- Duration 2 Weeks
- Content Type Text & media
- Assessment Yes
- Pass Percentage 70%
- Certificate Yes
